Whether working with global publishers, far-reaching ministries, or self-publishing authors, we approach every project with more than 130 years of combined publishing experience.
The ever-improving technology of the 21st century is our framework to explore a playground of possibilities to strategically and effectively reach the right audience for your brand and your content.
COMMON ENGLISH BIBLE The Common English Bible was completed and published in 2011. The CEB team hired Somersault to contribute its years of Bible publishing experience to the successful launch. Through consumer and market research Somersault developed CEB’s positioning statement: “Built on Common Ground” that engages, inspires, and encourages mainstream Christians and churches to experience the Bible through this new translation. Somersault developed and placed print and online advertising, directed the consumer and trade publicity, built and executed social media marketing including several successful blog tours. As a result of these efforts the CEB now ranks as the seventh most popular translation in terms of units sold within the CBA market.
THE DEEP BLUE KIDS BIBLE The Common English Bible team hired Somersault to develop the initial launch plan to introduce the first-ever CEB children’s Bible for children ages 8-12. Using the dynamic artwork found on the Bible’s cover and the graphics enjoyed by kids, parents, and grandparents on almost every page of the Bible, Somersault created print and online advertising, in-store merchandising, and eye-catching promotional pieces. The Deep Blue Kids Bible will be available for purchase in September 2012.
CLARE DE GRAAF Clare De Graaf is a devoted follower of Jesus Christ, a mentor to men of all ages, a Bible teacher, and former executive pastor. Clare contacted Somersault for help with his book concept, improving his writing skills, and marketing.
Somersault collaborated with Clare and helped him clarify his message, expand his skills as a writer, design the interior and exterior package of his book, design and program his website (claredegraaf.com), and train him on the whys, hows, and tactics of social media marketing. As a result of our work together Clare secured a publishing contract with Howard Books, a division of Simon & Schuster.
COMPASSION INTERNATIONAL Compassion is a Christian child advocacy ministry ranked #70 on the Forbes list of largest charities in the United States. Together with nine other social justice organizations Compassion helped launch a movement to end global poverty in the next 25 years. It's called live58.org and based on chapter 58 of the biblical prophet Isaiah's book.
Working in collaboration with author, Scott C. Todd, PhD, Somersault developed the foundational message of the movement--the book FAST LIVING. The Somersault team designed the interior and exterior packaging of FAST LIVING, directed the national publicity campaign and gained coverage in USA Today, Huffington Post, and Relevant, developed the national social media marketing strategy earning dynamic coverage on blogs, websites, Facebook, and Twitter. Somersault also assisted in securing retail sales and distribution throughout the United States.
FOCUS ON THE FAMILY Focus on the Family is an international ministry that advocates for children and families through its daily radio program, online and telephone help desk, trained counselors, online newsletters, and print and digital resources.
Somersault partnered with Focus on the Family to conduct an in-depth consumer research study. Using semi-structured interviews the Somersault team spoke with parents of young children under the age of five. They discovered how young moms and dads use books, websites, specific Focus on the Family services, and other resources to meet the needs of their growing and developing families.
ZONDERVAN Zondervan is the second largest Christian publishing enterprise in the United States and boasts a diverse assortment of bestselling products including NIV Bibles, non-fiction books to enhance the Christian life, Bible reference, academic books, and Christian fiction.
Somersault helps the Zondervan academic, reference, and ministry resource team with projects such as category branding, video development, product training, point-of-sale, direct mail brochures, online banner ads, and website resources.
SQUARE INCH Square Inch is a new imprint of Faith Alive Christian Resources, the publishing arm of the Christian Reformed Church. Square Inch is named for Abraham Kuyper’s provocative quote: “There is not a square inch in the whole domain of our human existence over which Christ, who is sovereign over all, does not cry, ‘Mine!’”
Somersault developed the website: squareinchbooks.org and directed the publicity campaigns for three new titles 150:Finding Your Story in the Psalms by Kevin Adams, Leaving Egypt: Finding God in the Wilderness Places by Chuck DeGroat, and A Song of a Scientist: The Harmony of a God-soaked Creation by Cal DeWitt. Each of the books is on the way to reaching their first year sales goals.
HARVEST HOUSE Harvest House, one of the most highly respected family owned evangelical publishing houses, hired Somersault to work with one its most successful authors: Elizabeth George, plus one of its youngest: Johnnie Moore. Elizabeth George published her latest book: Raising a Daughter After God’s Own Heart. And Johnnie Moore published his first book: Honestly. For each of these excellent communicators Somersault helped launch their new titles, designed and programmed updated websites: elisabethgeorge.com and johnniemoore.org making them easy to navigate and regularly engaging. Working with the talented Harvest House staff Somersault also helped each author schedule speaking events, handled the logistics, and provided electronic and print ready invitations, posters, and banner ads.
iSHINE iShine® is a comprehensive media group; the only one to produce moral life-changing content by Christian teens for children between the ages of 7-13 (tweens). iShine hired Somersault to strategically communicate its brand to sponsors and underwriters. Somersault helped iShine identify its unique value proposition, created assets such as an 8-page full-color sponsorship information kit, a whiteboard stop-motion animated video, and an attention-getting conference brochure, and contacted key influencers to convince them iShine is in their best interest to support. iShineLive.com